The clothing market middle to top-of-the-range
Table of Contents
- Introduction.
- The market and its evolution.
- Opportunities and threats of the market.
- Main competitors of BCBG MAXAZRIA.
- Factors of evolution, long term prospects and issues of this sector.
- Appendices.
- Appendix 1: The level of consumer markets of clothing in France.
SummaryOver the course of the last twenty years, the textile market has seen major upheavals Countries like China or Morocco (countries in which labor is cheap) are the main causes of this upheaval. Other important factors contributing to this change are the rise in costs (raw materials or production costs). Small retailers have slowly disappeared and large companies have made their appearance: specialized stores. Clothing stores like BCBG MAXAZRIA for women's ready-made clothes today account for 40.6% of the world clothing market versus 18.7% in 1990. They are established with independent retailers and big distributors. The French market of clothing was valued at 38.1 billion euros in 2005. Ready-made clothes constitute almost half the sale of women's clothing. This market is dominated by women's clothing.
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