The Coca-Cola company
Summary :
Table of Contents
- Introduction.
- Coca-Cola as the industry leader.
- The positive effects of Coca-Cola being the industry leader.
- The risk factors in its business.
- Coca-Cola and lawsuits.
- Usage of an activity based costing system.
- The activity-based budget.
- Product innovation.
- Conclusion.
- Bibliography.
Abstract
On May 8, 1886, Dr. John Stith Pemberton, a local pharmacist in Atlanta, Georgia, created the syrup used to produce coca-cola. He introduced the syrup to the community at Jacob's Pharmacy, also located in Atlanta, Georgia. The syrup was sampled, well liked, and sold for five cents per glass as a soda fountain drink. Once combined with carbonated water the refreshing coca-cola beverage was born. First year sales averaged a mere nine drinks per day, a large leap from the averages of today. Frank M. Robinson, Dr. Pemberton's partner and bookkeeper, then named the invention, coca-cola, and designed the trademark that is so widely known today. Robinson thought the two Cs would look good together in advertising. Not realizing the impact the new drink would have on the market, Dr. Pemberton sold pieces of his business and in 1888, just before his death sold the remainder of his company to Asa G. Candler, an Atlanta businessperson.
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