The definition of an e-business strategy: The case of Tubeknit Ltd

Type :

Case study

Pages :

10 pages

Format :

.doc

Published date :

05/14/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
1. Environmental scan
2. company scan
Strategy reformulation
1. Recommendations for a new strategy formulation
2. Current vision and mission
3. New vision and mission
4. New objectives and goals
5. Recommendations
Determinants to invest in e-business
1. Customer implication/concerns
2. Example of Oilily
Framework to invest in e-commerce
1. The legal aspects to invest in e-commerce applications
2. The bottlenecks
3. Critical success factors
Requirement to invest in e-business
1. Information system management
2. Resources time and other requirements
Implementation
Conclusion
Bibliography

Abstract

In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic communication. E-commerce will be related as a subset of e-business that focuses on the mediated communication between an organization and its stakeholders, through buy-side and sell-side models.

With regard to opportunities surrounding the garment industry at an international level, information technology knowledge and use of the internet has (by many competitors) increased.

The Internet is becoming a strategic resource; to invest in it, it is necessary to remain competitive. In addition o this, LT commitment of buyers has decreased and that's why the use of internet would be an effective way to attract and retain customers, through a notably, deeper and more continual relationship.