The functional areas of Standard Chartered Bank in India

Type :

Indian project

Pages :

17 pages

Format :

.doc

Published date :

08/28/2009

Category :

Business & market

Sub category :

Management

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Summary :

Introduction
Growth and development of the organization
Future plans of the organization
Organization structure
Detailed study of the departments
1. Human resource department
2. Marketing department
3. Theory regarding marketing of mutual funds
4. Marketing elements for mutual funds
5. Product design and pricing
6. Promotion and distribution of the products
7. Customer services
8. Marketing and market research
9. Finance department
Objectives of industry related and product related research
SWOT analysis of the organization
McKinsey 7s model
Recommendations

Abstract

standard chartered bank (SCB) had acquired the interest of ANZ Banking Group in the ANZ Grind lays Asset Management Company Private Limited and ANZ Grind lays Trustee Company Private Limited and subsequently these entities were renamed as standard chartered Asset Management Company Private Limited and standard chartered Trustee Company Private Limited. SCB has contributed an amount of Rs. 10,000/- to the corpus of the Fund. SEBI has approved the change in the name of the Fund to standard chartered Mutual Fund vide letter no: MFD/PM/017/2001 dated Feb 26, 2001. A deed of amendment to the Trust Deed dated March 2. ANZ Grindlays Mutual Fund, which has been renamed as standard chartered Mutual Fund ("the Mutual Fund" or "the Fund") had been constituted as a Trust in accordance with the provisions of the indian Trusts Act, 1882 (2 of 1882) vide a Trust Deed dated December 29, 1999.

standard chartered Mutual Fund within a short time span of under three years manages assets in excess of Rs. 9200 crs in its seven open-ended 100% equity free schemes. standard chartered Mutual Fund galvanized on otherwise dormant segment of debt funds with the launch of several innovative products and services. Chief among them being the introduction of the Short-term plan, the Medium term Plan and a truly actively managed debt fund-the Dynamic Bond Fund and redemptions the very next day for all classes.