The History of Field & Stream
Summary :
Table of Contents
- Introduction
- Field and stream today: A general overview
- Maintaining the original mission
- The original mission of conservation
- The appearance of Field and Stream
- A dramatic evolution
- Daniel McClain: The Design Director
- The content and writers of Field and Stream
- Cheers and Jeers
- The six regular columns
- The business of Field and Stream
- The demographic information
- Field and Stream's media kit
- The magazines circulation
- The ad rates for Field and Stream
- The advertisements found in current issues
- Conclusion
- Bibliography
Abstract
The history of field & stream would be incomplete without first exploring the past of another great outdoor magazine, Forest and stream, On August 14, 1873, Forest and stream debuted. The magazine was founded by a group of sportsmen that included Charles Hallock, who also served as the magazine's first editor. The magazine's focus was on "game, fish, and conservation," and it proved to be quite foresighted because "few were the Americans of that day who had the vision or wisdom to see the necessity for conservation"
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