The impact of sensory marketing on customer behavior

The availability of many products and services in abundance today has given rise to the start and development of a new marketing era. In order to attract and retain customers, companies can no longer use conventional methods. There has to be a marked change in the way they approach the consumers today in order to be able to market their product. To meet the increasing demands of marketing today, sensory marketing is being used as a tool and an effective marketing strategy.

[...] This will not be a one-time gimmick and will make the customer identify the bank with the experience he has there. This will make the bank also unique in several respects. Sources For French materials, our main source of information was the website of the French Association of Marketing (AFM). This allowed us to find a large number of magazines on sensory marketing and its implication on the behavior of the customer. The principal author that we had identified on AFM was Sophie Rieunier. [...]

[...] Negative Impact The reputation of music can have a negative impact, if the client is paying too much attention to it. It can divert the attention of the customer from his purchases and can bring out personal memories too. However, the customer tends to purchase more when the music is unknown. Studies have shown that all individuals do not recall having heard the background music at the exit of the point of sale. However, it was found that the lack of music influenced the perception of time spent waiting, making contacts with vendors and the duration of exchange negatively. [...]