The importance of brand in boosting the sales in life insurance services: ICICI Prudential Life Insurance

Type :

Indian project

Pages :

35 pages

Format :

.doc

Published date :

04/06/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Introduction.
Types of life insurance policies.
Role of brand in insurance.
1. Need for branding in insurance.
Research design.
1. Statement of the problem.
2. Objectives of the study.
3. Scope.
4. Study Area.
5. Research methodology.
6. Data.
7. Operational definitions of concepts.
Company profile.
Products.
1. Child plans.
2. Retirement solutions.
3. Health solutions.
4. Group insurance solutions.
5. Flexible rider options.
About the promoters.
Marketing details.
1. Market.
2. Achievements.
3. History.
4. Product.
5. Recent developments.
6. Promotion.
7. Brand values.
Analysis and interpretation.
Findings and suggestions.
Conclusion.
Bibliography.
Annexures.

Abstract

A brand name helps an organization differentiate itself from its competitors. In today's competitive world no product can go without a brand. Customers often build up a relationship with a brand that they trust and will often go back to time and time again. For example, some people may only purchase a Sony TV although there are acceptable alternatives on the market, because of a past positive history with this brand. How much is a brand worth? brand equity refers to the value of the brand. brand equity does not develop instantaneously. A brand needs to be carefully nurtured and marketed so consumers feel real value and trust towards that brand. When a company manages its brands it has a number of strategies it can use to further increase its brand value. Line Extension is where an Organization adds to its current product line by introducing, versions with new features, an example could be a Crisp manufactures extending its line by adding more exotic flavors. brand Extension : If your current brand name is successful, you may use the brand name to extend into new or existing areas. For example Virgin extending its brand from records, to airlines, to mobiles. Multi branding : The Company decides to further introduce more brands into an already existing category. Kellog does for example have a number of brands in the cereal market and the cereal bar market. Multi - branding can allow an organization to maximize profits, but a company needs to be weary over their own brands competing with each other over market share.