The importance of CRM in the insurance sector
Summary :
Table of Contents
- Introduction
- CRM in the insurance sector
- Steps in the CRM process
- Identifying the most potential customer
- Understanding the needs and buying patterns of customers
- Interacting with them so as to meet their expectations
- The purpose of CRM
- Bibliography
Abstract
Customer Relationship Management (crm) has now acquired a prominent place in all the business write-ups, articles and business strategy books. We can see a lot many companies investing very huge amounts to implement an effective crm device. In today's world, where the competition in the business is too high and intense, Customer Relationship Management or more commonly crm has been projected as the shortcut for success. But quite ironically, it can be seen that most of those companies who have spent large sums on installing crm software are not able to define or answer what crm actually means. In such a scenario, it would be better for us to try to understand the practical implications and applications of an effective crm strategy and how to implement those in a competitive business environment.
crm has been defined differently by different business executives and writers based on the different experiences they had, in different contexts. So, to get a comprehensive view of the concept and its use in the day-to-day business activities, it seems imperative to go through some of them.
crm has been defined differently by different business executives and writers based on the different experiences they had, in different contexts. So, to get a comprehensive view of the concept and its use in the day-to-day business activities, it seems imperative to go through some of them.
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