The Indian television broadcasting industry

Type :

Market study

Pages :

43 pages

Format :

.doc

Published date :

04/03/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
An overview of Indian television broadcasting industry
External analysis: Indian television broadcasting industry
1. Pest analysis
2. Porters five force analysis
3. SWOT analysis
4. Key factors of success
5. Driving forces of the industry
6. The strategic groups
Internal analysis: Indian television broadcasting industry
1. Zee telefilms
2. Various businesses of Zee
3. Current strategies adopted by Zee
4. Competitive analysis
5. SWOT analysis
6. Future of Zee
Bibliography
Conclusion

Abstract

The indian Entertainment and Media industry has out-performed the indian economy and is one of the fastest growing sectors in India. It is rising on the back of economic growth and razing income levels that India has been experiencing in the past years. This is significantly benefiting the entertainment and media industry in India as this is a cyclically sensitive industry and it grows faster when the economy is expanding. An added boost to the entertainment and media industry in India is from the demographic point of view where the consumer spending is rising due to increasing disposable incomes on account of sustained growth in income levels and reduction of personal income tax over the last decade. The indian Entertainment and Media industry has out-performed the indian economy and is one of the fastest growing sectors in India. It is rising on the back of economic growth and razing income levels that India has been experiencing in the past years. This is significantly benefiting the entertainment and media industry in India as this is a cyclically sensitive industry and it grows faster when the economy is expanding. An added boost to the entertainment and media industry in India is from the demographic point of view where the consumer spending is rising due to increasing disposable incomes on account of sustained growth in income levels and reduction of personal income tax over the last decade. Inner circle represents shares in 2004 and outer circle represents projected shares in 2009. The indian television Market is on the threshold of a major technological change. New distribution technologies - such as digital cable, DTH and IPTV - are planning to hit the market soon and broadcasters and cable operators are voluntarily opting for addressable cable systems. In fact, all spheres of the industry - content, broadcasting, distribution and regulation - are witnessing technological changes.