The influence of quality relationship and distribution of selling-in against marketing performance
Summary :
Table of Contents
- Abstract
- Introduction
- Background issues
- References examination and model development
- The basic concepts
- The quality of relationships
- Conclusion
- Bibliography
Abstract
The key to the success of a company according to Kalwani and Narayandas (1995) is determining the needs and desires and satisfy consumer needs more effectively than the competitors, in addition looked consumer relationships based on a long-term perspective. The environment is very dynamic business that demands frugality always create opportunities for companies to market new or at least maintain the market conditions that have been mastered With conditions like this, the company will need to re-arrange its business strategy, among others, with more to improve the quality of relationships with customers. In improving the quality of the relationship, Kalwani and Narayandas (1995) states that companies are required to consider the relationship between companies and consumers based on a long-term perspective. Seller in the environment, customers can obtain a profit on the products most in demand, the prices the most reasonable, clippings and other price indices. Similarly, the seller can gain a competitive form of competitive activities, information products most in demand, a better cooperation with the customer and awards.
Keywords: marketing performance, trust, commitment, relationship quality, and selling-in distribution.
Keywords: marketing performance, trust, commitment, relationship quality, and selling-in distribution.
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