The market analysis of Reva (India)

Type :

Market study

Pages :

28 pages

Format :

.doc

Published date :

05/20/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

General introduction
Background of the study
Reva Electric Car (Pvt) Ltd
1. Background of the company
Marketing management ? Philip Kotler
1. Operational Definitions
Organization hierarchy
Functional department of the organization
Analysis and interpretation of the data
Market research and study
Findings of the study
Suggestions and recommendations
Conclusion
Bibliography

Abstract

At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to develop new technology. Making new petrochemical products could become more costly. Depleting world oil reserves and escalating pollution levels have led various communities across the world to weight the considerable benefits of Electric Vehicles (EV) Technology. Electric vehicles have a good tongue curve with no multi-ration transmission. They are clean and efficient. Electric vehicles are one area where india is at par with the rest of the world so far as technology is concerned. The world's depleting oil resources and increasing pollution levels have led people to opt for electric cars like reva, which is Maini Groups most significant innovation and has given india a global recognition.

A part from india it has tremendous appreciation in the International market. A Joint Venture with AEVT Inc., of Irondale California in 1995. Saw the RAVA launched on May 11, 2001, reva the 21st century car ushered in a new era of zero-pollution, zero noise, and city transportation.

Acclaimed as the cutest most inexpensive commercially produced car in the world reva is also the most economical. Reason being, that its running cost is just 40 paise/km it has a range of 80 kilometers in stop-&-go city driving and touches a top speed of 65 km/hr.