The marketing strategy of Indiamart Intermesh Ltd

Today’s companies need fresh thinking about how to operate and compete in the new economy. Today’s economy is made up of old and new elements and is essentially a hybrid. We term marketing as a function by which a marketer plans, promote and deliver a goods and services to the customers or clients. In the marketing of services, the providers are supposed to influence and satisfy the customers or user. An institution or an individual may act as a provider who requires professional excellence to influence the impulse of prospects and to transform them into actual customers. When we buy services offered by a service generating organization in a true sense we buy the time, knowledge, skill of resources. E-business describes the use of electronic means and platforms to conduct a company’s business. The advent of the Internet has greatly increased the ability of companies to conduct their business faster, more accurately, over a wider range of time and space, at reduced cost, and with the ability to customize and personalize customer offerings. Countless companies have set up Web sites to inform and promote their products and service. They have created Intranets to facilitate employee’s communication with one another and to facilitate downloading and uploading information to and from the company’s computers.

[...] Under the problem to study the marketing strategy of Indiamart Intermesh Ltd. The detailed study of the following things was performed; Efficiency of Marketing Strategy. Comparison of the strategy with the competitors Advantages over the competitors Limitation of the strategy Solutions and suggestions Conclusion OBJECTIVES It is said that the well, defined objective is half attained. In order to make sure that a proper research was conducted, it ensures defining the well-explained objectives and outline is a prerequisite. The research objectives of the study are: - To determine the Market position of Indiamart Intermesh Ltd. [...]

[...] These have been an integral part of Indian culture but had been overshadowed by the chemical products for quite some time. Rediscovering the long-forgotten herbal formulas and beauty secrets, this area has got a new glamour and zing in past few years. Estimated at Rs 1800 crore, the industry is growing at 25 per cent annually. The bigger players in the sector controlled the domestic and international market. The ground level companies though doing the maximum production were not reachable. [...]

[...] The major hand to achieve this goal is because of the strategy followed by Indiamart that is their mode of calling the potential clients and generating awareness about them. The follow up process made by the company also has a good hand in the awareness about the Indiamart. The good percentage of satisfied clients is also an additional factor for its publicity. Most of its clients are satisfied and they place Indiamart as the best company in this industry. The appraisal made by them proves an addition to its image in the market. [...]