The marketing strategy of Indiamart Intermesh Ltd

Type :

Indian project

Pages :

46 pages

Format :

.doc

Published date :

04/16/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
What is marketing?
1. Concept of service marketing
2. How marketing practices are changing e-business
Corporate profile
1. Corporate information
2. About Indiamart Intermesh Limited
3. Vision and mission
4. Fact sheet
5. Future growth
Performance indicators
Employee growth chart
Awards & achievements
Business enhancement
Corporate websites
B2B product catalogs
Online payment gateway
Featured projects
Research methodology
Research process
Quantitative vs qualitative research
Interpretations
SWOT analysis
Conclusion
Questionairre

Abstract

Today's companies need fresh thinking about how to operate and compete in the new economy. Today's economy is made up of old and new elements and is essentially a hybrid. We term marketing as a function by which a marketer plans, promote and deliver a goods and services to the customers or clients. In the marketing of services, the providers are supposed to influence and satisfy the customers or user. An institution or an individual may act as a provider who requires professional excellence to influence the impulse of prospects and to transform them into actual customers. When we buy services offered by a service generating organization in a true sense we buy the time, knowledge, skill of resources. E-business describes the use of electronic means and platforms to conduct a company's business. The advent of the Internet has greatly increased the ability of companies to conduct their business faster, more accurately, over a wider range of time and space, at reduced cost, and with the ability to customize and personalize customer offerings. Countless companies have set up Web sites to inform and promote their products and service. They have created Intranets to facilitate employee's communication with one another and to facilitate downloading and uploading information to and from the company's computers.