The mindset of the people towards the concept of event management
Summary :
Table of Contents
- Introduction
- Buying behavior after a positive experience of an event
- Gender influence on purchase
- Men are explorers whereas women love samples
- Events for right ages
- Events and immediate sales
- Reasons for participation in any event
- People and mobile events
- Mobile events and better product understanding
- Interpretations and recommendations
- Conclusion
- Bibliography
Abstract
The present study has been undertaken to get the first hand exposure on the mindset of people towards the event Marketing concept and their involvement in events, as and when they come across, if any. A questionnaire was designed keeping in mind the requirements for study & analysis of the thesis for comparing the hypothesis with the outcome of this survey. A general survey conducted with a sample size of 100 respondents who revealed the following facts regarding the mindset of people towards the event Marketing concept. This survey also gives scope to take necessary steps for organizing an event at the right place, right time and in front of the right target audience. event Marketing companies were also targeted and their response was also taken into consideration which added value to this thesis. Let's have a look at what people feel about event Marketing.
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Research papers | 10/29/2009 | en | .doc | 45 pages
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