The New organisation of Auchan France
Summary :
Table of Contents
- Executive summary.
- Introduction.
- History of the company.
- Key figures about Auchan.
- Corporate culture.
- The reflections on a new organisation: A necessity.
- The method.
- The new organisation: Work in progress.
- The new geographical organisation.
- The regional headquarters.
- The 'operational director'.
- The new roles of the director of hypermarket.
- The reinforcement of synergy: a key factor of success.
- The application.
- Conclusions and recommendations.
- Bibliography.
Abstract
Most of the biggest French firms are doing new organisations in order to save operating cost. It is directly linked with the fact that the growth of yearly turnover is very low (less than 2%). Indeed, there is a structural decline of the purchasing power. The companies have to find solutions to entice costumers into buying. The headquarters of auchan have realized that the regional headquarters were too far from the reality of the hypermarket and the concerns of the directors of hypermarkets. The trend was the widening of the gap. The general and strategic decisions were taken by senior executives who had forgotten the daily concerns of hypermarkets in terms of costs, competitions, consumptions, relationships between the managers (shopwalkers, department managers, human resources manager...) and the employers (salesmen, technicians, labourers, cashiers...). The senior managers used to take decisions from their office in the regional headquarters without being aware of the case by case situations in hypermarkets.
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