The operational methods of Pepsi Co in India
Summary :
Table of Contents
- Introduction
- Highlights of the Indian soft drink market
- Present status of the company
- The Mc Kinsey 7-s Framework
- The organizational structure
- Pepsi Cola International
- Pepsi Cola North America
- Organizational structure in India
- Organizational chart
- Sales and marketing organization structure
- The 6 main functional departments
- Marketing department
- Finance and account department
- Purchase and sales department
- Service department
- Personnel department
- Production department
- The bottle washing process
- SWOT analysis of Pepsi Co India
- Conclusion
- Bibliography
Abstract
A century ago, the world would have never expected that the syrup that cured the stomach disorders would quench the thirst of millions of people in the form of aerated beverages. The soft drinks, which we normally consume in our daily life today, were initially developed, as syrup for cure of stomach disorder problems. The syrup was inadvertently mixed with carbonated water rather than plain water. The syrup was later known as cola.
The Indian soft drinks market became a hot battle field when in 1993 Coca Cola came once again to india through venture with Parle and acquired Parle Brands which gave it access to the latter 53 odd bottling franchisers and competition grew with pepsi holding its strong grip in Indian soft drink market. Perhaps nothing matters with the cola war, as far as the companies are providing the Indian consumers the taste for their price and the market becoming more competitive.
The global market consists of two major players; pepsi and COCO-COLA. Both have universal brand names. They are available in almost 200 countries pepsi products are served in more than 160 countries with more than 773 million serving every day. With the emerging middleclass and higher purchasing power, the expenditure on soft drinks is bound to increase considerably; this is possible only through intense marketing, which has led to cut-throat competition and the famous Cola wars.
Asian youth are among the world's fastest growing consumer segment today. China, Indonesia and india make up three of the world's 4 biggest soft drink markets. The fortune 500 majors have duly acknowledged the potential of consumption of beverages, in india, in particular.
The Indian soft drinks market became a hot battle field when in 1993 Coca Cola came once again to india through venture with Parle and acquired Parle Brands which gave it access to the latter 53 odd bottling franchisers and competition grew with pepsi holding its strong grip in Indian soft drink market. Perhaps nothing matters with the cola war, as far as the companies are providing the Indian consumers the taste for their price and the market becoming more competitive.
The global market consists of two major players; pepsi and COCO-COLA. Both have universal brand names. They are available in almost 200 countries pepsi products are served in more than 160 countries with more than 773 million serving every day. With the emerging middleclass and higher purchasing power, the expenditure on soft drinks is bound to increase considerably; this is possible only through intense marketing, which has led to cut-throat competition and the famous Cola wars.
Asian youth are among the world's fastest growing consumer segment today. China, Indonesia and india make up three of the world's 4 biggest soft drink markets. The fortune 500 majors have duly acknowledged the potential of consumption of beverages, in india, in particular.
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