The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users

Pages :

42 pages

Format :

.doc

Published date :

08/28/2009

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Summary :

 
 

Table of Contents The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users Table of Contents

 
  1. Introduction
  2. Group structure of Hutchison Whampoa Limited
    1. Hutchison telecommunications
    2. Hutchison Essar in India
  3. Organisation structure
    1. Territorial circles
  4. Functional departments
    1. Human resource
    2. Planning
    3. Operations
    4. Communication
    5. Finance
  5. Analysis and interpretation of data
  6. Findings
  7. Various parameters
  8. Suggestions for Hutch to improve its service
  9. Conclusion

Abstract

hutchison Essar is a part of the internationally acclaimed hutchison Whampoa group, a diversified, multinational conglomerate with its origins dating back to 1828 in Hong Kong.

The parent company, hutchison Whampoa Limited, is a part of the Li Ka-Shing group of companies. It is one of the largest companies listed on the Hong Kong stock exchange. The Group operates five core businesses in 41 countries and employs around 1, 50,000 people worldwide. It is one of the most profitable businesses in Asia. hutchison Telecommunications is a wholly owned subsidiary of hutchison Whampoa Limited. It operates a wide range of integrated telecommunications services in over 17 countries. It was formed in 1985 to run a cellular network in Hong Kong and now has become a formidable force in mobile communications. It has business interests in fixed line services, internet services, fiber optics, mobile telephony (voice and data), trunked mobile radio and radio broadcasting. But its main interest internationally is in providing mobile telephony. hutchison established its presence in India way back in 1994 by acquiring the cellular license for Mumbai. It launched cellular service in the city of Mumbai on a GSM 900 network under the brand name Max Touch in the year 1995. It became synonymous with being the first 'service brand' in telecom by making innovations both in customer service and technology. In early 2000, Orange was launched in Mumbai. In 2000, hutchison did a joint venture with Essar to expand its presence in the country.

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About the author :

pencil image Shaharu B.  
Level :General public Study : Business strategy School/University : Bangalore

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