The principles of direct marketing
Summary :
Table of Contents
- Introduction
- Literature review, critical analysis and commentary on academic theory
- Definition of D.M
- Principals of D.M
- How to keep customers and have new customers
- Four characteristics of D.M
- Critics of D.M
- Appreciating the importance of D.M at a strategic, tactical and operational level
- The importance of D.M at the strategic level
- The importance of D.M at a tactical level
- The importance of D.M at an operational level
- The importance of database marketing and Internet marketing in developing a coherent direct marketing strategy
- The importance of database marketing
- The importance of internet
- Conclusion
- Bibliography
Abstract
direct marketing (D.M) is a method of marketing. Transactions are between buyer and seller. "D.M is tailor made-marketing" because the technique is to avoid a unique strategy for all the customers or all the prospective customers. It is focused on the individual customer. The key of D.M is to obtain individual customer details at the first sale. Marketers want to begin a relationship with the customer and to generate repeat business.
D.M has increased in all types of organizations in a few years. It is due to:
The increase of individualism of the population, who has got different needs and wants.
The growth of the competition.
These elements permit to show the importance of having a good relationship with its consumers, to cover brand loyalties. D.M uses a lot of techniques to attract people like: e-mailing, phone etc it is important for them to have a database to know their consumers very well.
The young person's railcard (YPRC) is a rail travel discount card. It is available to anybody between the ages of 16 and 25 as well as a full-time mature student. The association of train operating companies (ATOC) is responsible for its sales.
D.M has increased in all types of organizations in a few years. It is due to:
The increase of individualism of the population, who has got different needs and wants.
The growth of the competition.
These elements permit to show the importance of having a good relationship with its consumers, to cover brand loyalties. D.M uses a lot of techniques to attract people like: e-mailing, phone etc it is important for them to have a database to know their consumers very well.
The young person's railcard (YPRC) is a rail travel discount card. It is available to anybody between the ages of 16 and 25 as well as a full-time mature student. The association of train operating companies (ATOC) is responsible for its sales.
See similar documents : Marketing
2
Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Presentation | 01/16/2009 | en | .doc | 22 pages
3
Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities
Term papers | 05/14/2009 | en | .doc | 7 pages
Latest in the category : Marketing
Most downloaded in the last 30 days : Marketing
4
Fair Trade: Evaluating the model's success based on its workability
as a market-based model
Term papers | 05/12/2009 | en | .doc | 4 pages
Change Currency
Content partner :
Acepublisher.com is a pioneer in validating and publishing top quality content.
Term papers | 09/30/2009 | us | .doc | 8 pages
Delocalization: Advantages, inconveniences and consequences
Term papers | 09/29/2009 | us | .doc | 10 pages
Strategic management in an organization
Term papers | 09/29/2009 | us | .doc | 14 pages
Our guarantee :
How it works?
Quality guaranteed
Refunds
Secure payment
Who are we ?
