The role of marketing and advertising of the London’s West Ends

Type :

Presentation

Pages :

5 pages

Format :

.doc

Published date :

08/20/2008

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Summary :

 
 

Table of Contents The role of marketing and advertising of the London’s West Ends Table of Contents

 
  1. Explanatory note.
  2. The use of television shows as a central marketing tool for attracting theatre audiences.
  3. Spacey's emphasis on the dichotomy between high profile musicals and advertising.
  4. Comments of Andrew Lloyd Webber.
  5. The selective backing by the BBC of a few obvious musical favourites.
  6. Conclusion.

Abstract

Recent hit shows from the Sound of Music to Joseph have driven the reversal in fortune of west End theatres, which had suffered a trend in declining ticket revenue and profits in the last decade. In January 2008, the Society of london Theatre announced a record breaking year in 2007 with more than 13.6 million theatregoers generating total tickets sales of almost £470 million, passing the £400 million mark for the first time. The Society's Chief executive Richard Pulford cited the revenue statistics as an "annus mirabilis" for london theatre, stating that "these figures are a wonderful start to our centenary year but we're under no illusions that we're going to have to work very hard to maintain this success" (Maev Kennedy., 2008).

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About the author :

pencil image Preet L.  
Level :Advanced Study : International law School/University : Reading University, College of Law London

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