The SKF group
Summary :
Table of Contents
- Introduction
- Brief description of the company
- Brief description of the actual situation
- External analysis
- Market analysis
- Customer analysis
- Competitor analysis
- Product situation (industry wide)
- Distribution situation (industry wide)
- Pricing situation
- Promotion / communication situation (Industry wide)
- MESO environment variables
- Environment analysis (T.R.E.N.D.S)
- Internal analysis
- Introduction on resources
- Current strategic policy
- Financial results
- Overall audit situation (helicopter view)
- SWOT analysis
- Aspects to consider from internal analysis
- Aspects to consider from external analysis
- Comprehensive SWOT matrix
- First impression of our SWOT: Analysis
- Confrontation matrix
- Confrontation
- Deductions and conclusions
- Identification of key problem
- Strategic options and choice
- Definition of strategic options
- Comprehensive spread sheet of strategic options
- Strategic choice
- Marketing plan
- Executive summary
- Current marketing situation
- SWOT and issue analysis
- Objectives
- Marketing strategy
- Detailed action plan
- Financial analysis
Abstract
The skf group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. skf group's main competencies include technical support, maintenance services, condition monitoring and training. The group also holds an increasingly important position in the market for linear motion products, as well as high precision bearings, spindles and spindle services for the machine tool industry and lubrication systems.
The business of skf is divided into three divisions; Industrial, Automotive and Service. Each division serves a global market, focusing on its specific customer segments.
skf has 100 manufacturing sites distributed all over the world. With its own sales companies in 70 countries, supported by some 15 000 distributors and dealers worldwide, its e-business marketplace and global distribution system, skf is always close to its customers for the supply of both products and services.
Customer needs
skf owns a leadership position in the bearing business and the very strong position of its brand in the bearing world is due to its competence in providing products and services that create value for the customer.
To successfully create value for customers, demands a deep understanding of what customers specifically require and need with regard to products and services. Original equipment manufacturers value how skf's knowledge can make their products more competitive. For end-users, the aim is to ensure the maximum utilization of their assets in order to increase their productivity and profitability. In the aftermarket, the key factor is to know what kind of products the customer needs, and to have these products readily available.
The business of skf is divided into three divisions; Industrial, Automotive and Service. Each division serves a global market, focusing on its specific customer segments.
skf has 100 manufacturing sites distributed all over the world. With its own sales companies in 70 countries, supported by some 15 000 distributors and dealers worldwide, its e-business marketplace and global distribution system, skf is always close to its customers for the supply of both products and services.
Customer needs
skf owns a leadership position in the bearing business and the very strong position of its brand in the bearing world is due to its competence in providing products and services that create value for the customer.
To successfully create value for customers, demands a deep understanding of what customers specifically require and need with regard to products and services. Original equipment manufacturers value how skf's knowledge can make their products more competitive. For end-users, the aim is to ensure the maximum utilization of their assets in order to increase their productivity and profitability. In the aftermarket, the key factor is to know what kind of products the customer needs, and to have these products readily available.
See similar documents : Business strategy
Latest in the category : Business strategy
5
Determination of hire charges on mobile equipment of MSG (mechanical) for external business at Tata steel
Research papers | 10/29/2009 | en | .doc | 45 pages
Most downloaded in the last 30 days : Business strategy
Change Currency
Content partner :
Acepublisher.com is a pioneer in validating and publishing top quality content.
Term papers | 09/30/2009 | us | .doc | 8 pages
Delocalization: Advantages, inconveniences and consequences
Term papers | 09/29/2009 | us | .doc | 10 pages
Strategic management in an organization
Term papers | 09/29/2009 | us | .doc | 14 pages
Our guarantee :
How it works?
Quality guaranteed
Refunds
Secure payment
Who are we ?
