The SKF group

The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly important position in the market for linear motion products, as well as high precision bearings, spindles and spindle services for the machine tool industry and lubrication systems.

The business of SKF is divided into three divisions; Industrial, Automotive and Service. Each division serves a global market, focusing on its specific customer segments.

SKF has 100 manufacturing sites distributed all over the world. With its own sales companies in 70 countries, supported by some 15 000 distributors and dealers worldwide, its e-business marketplace and global distribution system, SKF is always close to its customers for the supply of both products and services.

Customer needs
SKF owns a leadership position in the bearing business and the very strong position of its brand in the bearing world is due to its competence in providing products and services that create value for the customer.

To successfully create value for customers, demands a deep understanding of what customers specifically require and need with regard to products and services. Original equipment manufacturers value how SKF’s knowledge can make their products more competitive. For end-users, the aim is to ensure the maximum utilization of their assets in order to increase their productivity and profitability. In the aftermarket, the key factor is to know what kind of products the customer needs, and to have these products readily available.

[...] Business Definition[1] The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly important position in the market for linear motion products, as well as high precision bearings, spindles and spindle services for the machine tool industry and lubrication systems. The business of SKF is divided into three divisions; Industrial, Automotive and Service. [...]

[...] Increase market share in Asia The objective to get a higher market share in Asia and a stronger position in the aero business will be achieved by all the advantages given to SKF through the acquisition. The position on the Asian market can be improved through all the contacts of Zhejiang Tianma Bearing Co., Ltd . They have a great customer base and a lot of good suppliers. SKF can save money by reducing the number of suppliers. They can choose the best suppliers of SKF and Zhejiang Tianma Bearing Co., Ltd. [...]

[...] For instance, SKF builds a distribution internet platform, where the end user can directly contact with the suppliers Pricing Situation 1 Industry levels and ranges It is very difficult to find the prices in this type of industry. In fact, companies don’t publish their product prices because their concurrent could use that against them. We still know that there will be an increase pressure on the prices because there is a certain customer concentration Elasticity of demand In the aerospace market, there are only low changes in demand, if prices are changing. [...]