The tool for better distribution of the wealth in Belgium
An advertisement's mission is to promote goods among potential customers. Primarily, an advertisement plays the role of a communicator. It sends a message across to the consumers, and encourages them to adopt a behavior that is intended by the company that releases the advertisement. This behavior may relate to the purchase of a product, the election of a person, a change of attitude, habit etc.
Advertising is everywhere and, at present, it sells more than a picture product. The techniques have also evolved, and advertising has become the simple promotion of a product or idea. The author of this report is a professional communicator, and would like to know how to use these skills, to distribute the wealth generated through work, equally in Belgium, and build a society based on equality?
Without government intervention, it turns into a capitalist society where only the rich get richer and the poor become poorer. The middle class would not exist. Therefore, some experts allow the effectiveness of state intervention, even in the context of perfect markets.
However, democracy survives only in countries that have already achieved a high level of development and education. Therefore it is necessary to emphasize the importance of access to education, culture. This allows an increase in the national average which does not change if only the wealthy had access.
The right to education is also a right to success. In Belgium, easy access to education enables people to put all the odds in favor to succeed. Yet today, more than ever, people fear for their future and those of their children.
This fear is also justified: it should be noted that Belgium has lost 2009 points compared to 2008 the classification of the Global Campaign for Education (GCE). GCE is a society wanting to end the crisis in education. Each year, it ranks the efforts of governments to support education for all.
Globalization has reversed the scale of values "efficiency first, and then, as residual democracy. Promoting efficiency is vital as there is a growing economic insecurity that may well reduce public support for democracy”.
Tags: Belgium; better distribution of wealth; role of democracy
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