The tourism industry in India: A general overview

Type :

Research papers

Pages :

40 pages

Format :

.doc

Published date :

05/13/2009

Category :

Arts & media

Sub category :

Journalism

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Summary :

Introduction
Importance
Current senario in India
Uses of tourism
Types of tourism
1. Heritage tourism
2. Leisure and recreational tours
3. Business and incentive travel
4. Adventure and holiday tourism
5. Wildlife tourism
6. Pilgrimage tourism
7. Medical tourism
8. Eco tourism
Advantages of tourism
The tourism marketing mix
1. The product mix
2. The promotional mix
3. The price mix
4. The place mix
Extended marketing mix
1. People
2. Process
3. Physical evidence
Market segmentation for tourism
Role of technology in tourism
Quality dimensions in tourism
Future of tourism industry
SWOT analysis
PEST analysis
Conclusion
Bibliogrpahy

Abstract

tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different requirements of different people and it is not a homogeneous product. tourism is an engine of development and change. india received 3.4 million foreign visitors in 2004, up 23.5 per cent year-on-year and revenue rose 36.1 per cent to $4.8 billion. Arrivals in 2005 are expected to surge by up to 30 per cent.

The tourism sector is the third largest foreign exchange earner and needs more attention. tourism is one of the biggest employers; it employs more people than the IT and agriculture sectors. The perception of what tourism means to a country has to undergo a sea change if india has to move from its current status of 3.3 million foreign tourists arrivals in 2004 to the top10 tourist destinations in the world. People have to be sensitive and aware of the role of tourism; otherwise we will kill the goose that lays the golden egg. When tourism increases, prosperity increases.

There is considerable presence of the government in the travel and tourism industry. Each state has a tourism corporation, which typically runs a chain of hotels /motels and operates package tours, while the central government runs the india tourism Development Corporation. Divestment of these state-run tourism corporations have either already taken place or are in process.

Incoming foreign tourist arrivals have shown a 6% compounded annual growth rate over the last 10 years. The government has realized the potential and has advanced several incentives to promote infrastructure growth in the tourism sector.