Tips for Expanding your Floral Business
Table of Contents
- Introduction
- Marketing to the younger generation
- Differentiating to attract more customers
- Don't forget the over 50 customers
- Create a marketing kit to promote party and wedding business
- Creating a large party and wedding marketing plan
- Bridal shows
- Marketing your shop as the hospital shop
- Familiarize yourself with local florists and supermarkets
- Event marketing for corporations
- How do you sell to large companies in your area?
- Advertising that targets corporate clients
- Partnering with local area businesses to promote business
- Offer 24 hour service to all area funeral homes
- The better business bureau and the chamber of commerce
- Bibliography
SummaryWhen you initially open a shop one of the hardest tasks is building a customer base and keeping those customers. If you are lucky enough to open in an exclusive area with heavy walk-in traffic, then you don't have to rush to build up your customers. However, if you off the beaten path and need business, you are going to have to create a plan to draw customers to your store, your website or at least to call in orders. Hopefully, you already planned your marketing strategy when you laid out your business plan. If not, here is an idea to help you along the way.
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