To what extent does e-commerce favour market facilitation over consumer objectives?
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document in English
marketing
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published 13/08/2008
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level : Advanced
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SummaryTraditional business models cite “location, location, location” as the critical factor for commercial success, however the hallmark of e-commerce is that issues of location in the physical sense are not relevant . As such, the concept of “location” has created an internal paradox within this new business model, resulting from the evolution of novel legal issues, where “location returns very much to the forefront” . Furthermore, it has been argued that the central issues raised by e-commerce are where the contract is made, the governing law, appropriate tax regime and consumer protection . This in itself highlights the competing interests operating at the heart of e-commerce; namely, the growth of business opportunities due to relative reduction in operating costs vis-à-vis the consumer rights against the shield of anonymity and bargaining power afforded by online business transactions.
Table of Contents
- Introduction.
- Challenges of E-Commerce.
- International initiatives.
- EU initiatives.
- Conclusion.
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