Tobacco marketing in the contemporary world
Synopsis abstract : «Introduction. The changes of mentalities: A matter of public health. Tobacco kills. Responsible firms. Marketing facing the change in mentalities. Advertising before the new legislation. Nonetheless, advertising has become far more restricted by new...»
Tobacco marketing in the contemporary world
Synopsis abstract : «Introduction. The changes of mentalities: A matter of public health. Tobacco kills. Responsible firms. Marketing facing the change in mentalities. Advertising before the new legislation. Restriction of the new legislations. Finding new ways of being...»
Students behavior towards smoking and brand equity
Synopsis abstract : «Introduction. Distribution of the FMCG sector. Introduction to the tobacco companies. The Indian tobacco company (ITC). Indian leafs tobacco development (ILTD) division. Tobacco & it's processing. Production process of cigarettes. Secondary...»
Modern media and the future of advertising
Synopsis abstract : «Introduction.. A national monitor of electronically broadcasted marketing. . The socialization and glamorization of blatantly harmful products.. Sociological studies and psychologists conducting consumer experiments. . Long-term business...»
Determining the efficacy of training programs by establishing an appropriate evaluation procedure at hotels
Synopsis abstract : «Introduction. What is Human Resource (HR)?. What is Human Resource Development?. The features of Human Resource Management. What is Human Resource Planning?. Types of training methods. Evaluation of training. Training evaluation...»
Effective Media Strategies
Synopsis abstract : «Goal. Determining possible media. Teories that have shaped the way we understand the effects of media. Agenda-setting. Framing. Priming. Define the audience. Budget. Plan, timeline, and management....»
Islamic finance and the gates of Ijtihad
Synopsis abstract : «introduction.. If the sharia comes from God, then how can it change?. Interpretation from Arabic.. Liberalizing Islamic law.. The sharia finance industry.. Modernist fiqh scholars.. Ijtihad, Taqlid, and their proponents.. The scholar Wael...»
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
Credit appraisal system at Standard Chartered Bank and the SME credit department
Synopsis abstract : «Introduction. Review of literature. Types of risk and lending. A study of traditional and modern credit process. Risk assessment vs risk measurement. Drivers of credit organization. The five C's of credit. Aggregate credit risk exposure and...»
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