Tom Ford vs Marc Jacobs
Summary :
Table of Contents
- Marc Jacobs case study.
- Marc Jacobs's background.
- The various steps of Marc Jacobs brand development.
- How his life has influence his work.
- Growing and building a international brand.
- The first moves with LVMH.
- Marc Jacobs's recipe for success.
- Swot analysis of Marc Jacobs current brand business.
- Tom Ford's background.
- The Gucci period.
- The YSL period.
- The new departure.
- Men's collection.
- Bibliography.
Abstract
jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, marc by marc jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines-bags loaded with pockets or buckles, round-toed boots, pointed flats, metallic evening shoes- garner attention and in-store waiting lists every season. The people who wear it are people like the downtown crowd with eclectic or edgy tastes, including Winona Ryder, Uma Thurman, the Olsen twins, Drew Barrymore, Sophia Coppola, Scarlett Johansson, and Maggie Gyllenhall. The Look: bright colors, oversize prints, layered looks, empire lines, rugby stripes, oversize bows and buttons, and pretty, prom-like party dresses. marc jacobs: American fashion designer; he attended the High School of Art and Design and graduated in 1981. From there, jacobs entered the Parsons School of Design. At Parsons, jacobs won the Perry Ellis Gold Thimble Award in 1984, and in the same year was also awarded the Chester Weinberg Gold Thimble Award and the Design Student of the Year Award.
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Research papers | 10/29/2009 | en | .doc | 45 pages
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