Evolution of success in the Japanese automotive industry
Synopsis abstract : «Introduction - The miracle of the Japanese automotive industry.. New businesses and imported technology.. Assimilating foreign technology and improving upon it. . Two important developments that allowed for the expansion of these industries.. The...»
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»
Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»
Dell's case: the build-to-order business model
Synopsis abstract : «Company background.. Dell and the technology complex: The build-to-order business model.. The role of IT and Internet in coordinating Dell's value chain: Dell as an e-commerce company.. Direct PC value chain: Dell's hardware delivery...»
General Motors Company : an analysis
Synopsis abstract : «History.. Environment.. General environment.. Stakeholders.. Business environment.. Institutional structure.. Ownership.. Governance.. Corporate Strategy.. Organisational profile.. Organisational structure.. Organisational systems.. Organisational...»
Can Japanese Sogo-soshas become common in Europe and USA with the system and its current situation?
Synopsis abstract : «Introduction.. The Japanese system.. What are a Sogo-sosha and a Keiretsu?. Japanese relationship: The Main Banks.. What are the negative and positive aspects of the 'First Trade Nation'?. Japanese history, Ere Meiji, krach.. History of...»
Website evaluation : Audi
Synopsis abstract : «Introduction.. Presentation of the company.. Summary of Audi history.. www.audi.com : An extension of Audi's philosophy.. Audi and its customers: A real passion.. Analysis of the Audi website in a technical point of view.. Design and...»
Major trends in the domestic mid - sized car industry in India
Synopsis abstract : «Introduction. An overview of Indian automobile industry. Company profile: Daewoo Motors India. Company profile: Hyundai Motors India. Company profile: Ford India. Company profile: Fiat India. Company profile: Hindustan Motors (Mitsubishi). Company...»
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