Tourism and marketing

Business & market   |   Business strategy   |   Term papers   |   08/25/2009   |   .doc   |   7 pages
Document abstract : «Introduction: Market and marketing; Importance of marketing in the modern world. Tourism; Importance of tourism; Modern trends in tourism; Hotel industry; Modern ...»

Synopsis abstract : «Introduction. Market and marketing. Importance of marketing in the modern world . Different types of market. Whole sale and retail market. Short term and long term market. Spot market and forward market. Regulated market and unregulated market...»

The tourism industry in India: A general overview

Arts & media   |   Journalism   |   Research papers   |   05/13/2009   |   .doc   |   40 pages
Document abstract : « Advantages of tourism; The tourism marketing mix: The product mix; The promotional mix; The price mix; The place mix. Extended marketing ...»

Synopsis abstract : «Introduction. Importance. Current senario in India. Uses of tourism. Types of tourism. Heritage tourism. Leisure and recreational tours. Business and incentive travel. Adventure and holiday tourism. Wildlife tourism. Pilgrimage tourism. Medical...»

Qualitative vs. quantitative research techniques in tourism

Arts & media   |   Journalism   |   Case study   |   01/13/2009   |   .doc   |   10 pages
Document abstract : « However, a problem remains: tourism marketing research suffers from a lack of international perspective, as researchers usually focus on their own market and ...»

Synopsis abstract : «Introduction.. Quantitative methods.. Domination of quantitative methods in tourism.. Factors to be considered.. The kind of marketing research required.. Importance of differentiating primary data and secondary data.. Quantification of the...»

"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement

Business & market   |   Business strategy   |   Presentation   |   10/11/2006   |   .doc   |   8 pages
Document abstract : « 2005). Tourism marketing, a collaborative approach. Clevedon: Channel View Publications. Bramwell, B., & Lane, B. (2000). Tourism ...»

Synopsis abstract : «Definition. A destination. Innovation in tourism. Freedom of choice. Tourism destinations do not hinder innovation and freedom of choice. The attractions. The access. Amenities and ancillary services. The local people. Networking within tourism...»

Study of tourism phenomenon in Paris, France

History & geography   |   Geography   |   Presentation   |   02/10/2008   |   .doc   |   7 pages
Document abstract : « Product/service features; Core strategy; Marketing mix: Communications and promotion; Price. Study of tourism phenomenon in Paris, France The conference is moving ...»

Synopsis abstract : «Introduction. Objectives and mission statement . Customer targets . Competitor targets . Product/service features . Core strategy . Marketing mix: Communications and promotion . Price ....»

Marketing of the hotel industry

Business & market   |   Marketing   |   Indian project   |   04/28/2009   |   .doc   |   36 pages
Document abstract : « It is the application of the marketing principles in the hotel industry, so that India s success story in tourism, despite a late start, has been remarkable one ...»

Synopsis abstract : «Introduction. Introduction to hotel industry. The profitability of the hotel industry. Hospitality industry in India. The property management system. Case study. Accommodation in highly specialized sector. The growth of conference, business and...»

Research methodology business tourism in France

Arts & media   |   Journalism   |   Presentation   |   01/16/2009   |   .doc   |   5 pages
Document abstract : « A second literature on the topic of the tourism industry can be the marketing plan of the French Tourism Minister (2004) in order to reinforce the ...»

Synopsis abstract : «Introduction.. The problem statement.. The preliminary literature review.. Definition of the business tourism.. Overview of the tourism industry.. Synopsis of the market.. The major international trends and challenges of the business tourism...»

Tourism in Nord-Pas-De-Calais: Evaluation and recommendations

Business & market   |   Business strategy   |   Term papers   |   05/14/2009   |   .doc   |   18 pages
Document abstract : « as intruders Management in the destination Management in the destination A committee which manages tourism (research, marketing, communication) in the ...»

Synopsis abstract : «Introduction. Geography and demography. Destination. Attractions. Access. Amenities and ancillary services. The community. Destination competitiveness . Economic overview. The demand. The economic weight . Management in the destination. The regional...»

Sample Resume for MBA Student with NGO and Marketing Background

Business & market   |   Business strategy   |   Sample resumes   |   02/12/2007   |   .doc   |   1 page
Document abstract : « educational program on minimizing the environmental impact of tourism. 200X 200X from -X% to X%. Led cross-functional team (Marketing, Sales, Finance ...»

Synopsis abstract : «Education. Name of business school. Name of undergrad institition. Experience. Environmental consulting firm name. Environment NGO name. Personal. Native Language. Fluent in Language. Proficient in Language....»

Business tourism in France

Business & market   |   Business strategy   |   Term papers   |   05/17/2009   |   .doc   |   13 pages
Document abstract : « A second literature on the topic of the tourism industry can be the marketing plan of the French Tourism Secretary (2004) in order to reinforce the ...»

Synopsis abstract : «Introduction. The problem statement. The primary and secondary research objectives. Preliminary literature review. Definition of business tourism. Values of business tourism. Overviews of the tourism industry: How business tourism performs within...»

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