Tourism and marketing
Summary :
Table of Contents
- Introduction
- Market and marketing
- Importance of marketing in the modern world
- Different types of market
- Whole sale and retail market
- Short term and long term market
- Spot market and forward market
- Regulated market and unregulated market
- Commodities market and capital market
- Local market, regional market, national market, and international market
- Local market
- Regional market
- National market
- International or world market
- Primary market, secondary market and terminal market
- Primary market
- Secondary market
- Terminal market
- Perfect market
- Imperfect market
- Monopoly market
- Tourism
- Importance of tourism
- Modern trends in tourism
- Hotel industry
- Modern trends in the hotel industry
- Ecotels
- Airport registration
- Classification of hotels
- Suburban hotels
- Resort hotels
- Airpport hotels
- Motels
- Group hotels
- Forest hotels
- Floatels
- Conclusion
Abstract
A market is a place where people come looking for goods and services that they might need, while marketing is the attempt made by the producer to make sure that the customer knows about the company and its products. marketing does not stop at just creating awareness about the product. It also includes the methods that the producer needs to adopt to ensure that the customer chooses his product over others and is completely satisfied with the said product.
marketing is the process of business activities that directs the flow of goods and services from the producer to the consumer or user. In marketing the emphasis is laid on the product i.e. the transfer of the product or goods from the produce to the consumer. However it is interesting to note that in the modern concept the emphasis is laid on customer satisfaction. Such a shift could only stem from one thing and that is competition.
marketing is the process of business activities that directs the flow of goods and services from the producer to the consumer or user. In marketing the emphasis is laid on the product i.e. the transfer of the product or goods from the produce to the consumer. However it is interesting to note that in the modern concept the emphasis is laid on customer satisfaction. Such a shift could only stem from one thing and that is competition.
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