Travel Magazines: What Readers Want
Synopsis abstract : «Introduction. Target audience. American Express Publishing's Travel + Leisure. The difference between NGT and Travel + Leisure. Conclusion....»
Writing for Travel Magazines
Synopsis abstract : «Introduction. Writing to the correct audience . Feature stories in travel magazines . Format features like photographs, illustrations, and charts. Conclusion....»
Playboy Magazine vs. Maxim Magazine
Synopsis abstract : «At a recent lecture given to the NYU Department of Journalism, current Playboy editor Christopher Napolitano said the magazine serves to accomplish two main goals. With respect to consumer base, males compose 80% of Playboy readers, with females...»
Coach: introduction of an American leather goods producer to the French market
Synopsis abstract : «Overview of the French leather good market.. Segmentation, targeting and positioning.. Product policy.. Definition of the range of products.. Choice of the product line.. Price positioning.. The distribution policy.. Communication...»
The global youth market (with a case study about Converse)
Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
Myth, the age of irrationalism, and the cult of celebrity.
Synopsis abstract : «Introduction.. Myth in history and primitive cultures.. The universality of myth.. Myth replaced by Rationalism.. Socrates, doubting myth.. Plato, originating Rationalism.. Aristotle, perfecting Rationalism with Empiricism.. The downfall of...»
Building digital brands
Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»
The importance of plastic money in today's scenario
Synopsis abstract : «Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»
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