What is Emotion Marketing'?
Synopsis abstract : «Abstract. Introduction. Definition. Concept. Strategy. Emotion marketing model-The value star. Implementation. Case example - Saturn. Use emotion to create interest. Make customers feel welcomed. Ensure buying experience pleasant and...»
Sensory marketing
Synopsis abstract : «Introduction.. Sensory marketing.. Historical overview of the brand.. The future of branding.. Sensorial Marketing ingredients.. Vision.. Sound.. Smell.. Touch.. Taste.. Sensorial marketing in fashion industry.. Branding in five-dimensional...»
The impact of demographic development in international marketing
Synopsis abstract : «Abstract.. Introduction.. How is the world population ageing?. The population ageing is an opportunity for a new market.. The marketers: Not able to deal with the older consumers.. How to deal with older consumer...»
Social Marketing & Self-Regulation: The Perfect Match for a Good Working World (?) The Contribution of Social Marketing to Self-Regulation Strength
Synopsis abstract : «Individual Self-Regulation Strength and Influencing Factors . Self-Regulation. Self-Regulation Strength. Factors Influencing Self-Regulation Strength. Social Marketing. What is Social Marketing?. The Effectiveness of Social Marketing. The...»
The Top Principles of Communication
Synopsis abstract : «Introduction. Ten top principles of communication. Signs. Integration of emotion. Physical noise. Feedback. Audience concentration. Leadership responsibility. Non-manipulative truth. Goal/ Strategy. Visual Aids...»
Breakaway (A continuation of "AmericanIdle")
Synopsis abstract : «Introduction. The standards of pop music. Establishing the central meaning of genre through the eyes of production. A movement back to singularity: An intimate note for Kelly Clarkson herself. The lyrics of 'Since You've Been Gone' demonstrate the...»
The iPhone
Synopsis abstract : «Introduction.. Study of the marketing of the Iphone.. Analysis-diagnosis of the situation.. Internal Factors.. Decision criteria.. Strengths and weaknesses.. External factors.. Environment.. The Competition.. Intermediaries.. The...»
"Sisters and Lovers: Women and Desire in Bali ": A review
Synopsis abstract : «Introduction. Methods, ethics and ethnographic style. Theoretical framework. Summary and comparison of ethnographic data. Discussion and conclusion. Works referenced....»
Effective Advertising
Synopsis abstract : «Introduction. Key factors of advertising effectiveness. Models overview. Advertising plan. Differences between B-2-C and B-2-B advertising. Actimel: Components of effective advertising. Executive summary. Bibliography....»
The evolution of sex imagery in French advertising
Synopsis abstract : «Abstract.. Methodology.. Introduction.. 'Chic porn': The marketing trend.. Sex imagery is essentially used by luxury brands.. Chic Porn: Raised in a socio-cultural context.. A strategy which draws attention.. A particular marketing method.. A...»
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