The role of marketing and advertising of the London's West Ends

Business & market   |   Marketing   |   Presentation   |   08/20/2008   |   .doc   |   5 pages
Document abstract : « profits. This is further evidenced by the recent casting of Summer Strallen as a West End hopeful in popular TV show Hollyoaks. ...»

Synopsis abstract : «Explanatory note.. The use of television shows as a central marketing tool for attracting theatre audiences.. Spacey's emphasis on the dichotomy between high profile musicals and advertising.. Comments of Andrew Lloyd Webber.. The selective backing...»

Summary of Ethical and Business Issues

Business & market   |   Business strategy   |   Presentation   |   06/15/2008   |   .doc   |   3 pages
Document abstract : « brought about by the lawsuit and other issues, Wal-mart spent heavily in its public relations campaign through its public relations website, TV and newspaper ...»

Synopsis abstract : «Wal-mart is facing a class action lawsuit, which is weakening its good public image. What financial impact do you think the lawsuit could potentially have on Wal-Mart? . What are the major moral complaints of the women suing Wal-Mart? Do you...»

The Broadcasting Board of Governors

Arts & media   |   Journalism   |   Presentation   |   09/09/2008   |   .doc   |   5 pages
Document abstract : « These two systems have joined the Voice of America, Radio Free Europe, Radio Free Asia, and Radio and TV Marti - born of World War II and subsequent Cold War ...»

Synopsis abstract : «Introduction.. Pay-for-play - violation of journalistic ethics.. Secretary of State Condeleeza Rice - the final member of the board.. Jackson's defense while speaking to Levine in 2005.. Conclusion.....»

What are the most efficient media and related strategies used by companies to target children?

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   20 pages
Document abstract : « effective. Finally, another fact makes of children perfect targets for marketers: children s exposure to TV advertisements. According ...»

Synopsis abstract : «Introduction.. Literature review.. Why are children brands' favourite target.. Strategies using traditional media.. Strategies using a new medium: Internet.. Research methodology.. Findings of primary...»

Olivia Ruiz in concert at the Bataclan on 3 and 10 of April 2006: From "the real TV" to "the real artist performer"

Arts & media   |   Film studies   |   Presentation   |   01/12/2009   |   .doc   |   3 pages
Document abstract : «Olivia Ruiz in concert at the Bataclan on 3 and 10 of April 2006: From "the real TV" to "the real artist performer". Introduction. General presentation. ...»

Synopsis abstract : «Introduction.. General presentation.. Olivia Ruiz: An artist above all.. Bataclan history.. The concert.. Personal point of view.. Conclusion.. Bibliography.....»

From Cagney and Lacey to Law and order: Women in the workplace as seen on TV

Arts & media   |   Film studies   |   Term papers   |   04/22/2009   |   .doc   |   8 pages
Document abstract : « Liberated and enthusiastic executives in the eighties; Conclusion; Work cited. From Cagney and Lacey to Law and Order: Women in the workplace as seen on TV Do you ...»

Synopsis abstract : «Introduction. The success of Cagney and Lacey . Law and Order: Special Victims Unit . One of the angles of Cagney and Lacey . The revolution of women in the cop series . Male/female partnership in Law and Order: Special Victims Unit . Liberated...»

Advertising on the radio

Business & market   |   Marketing   |   Indian project   |   04/03/2009   |   .doc   |   48 pages
Document abstract : « markets will virtually have to draw up their strategies as they go along, create programming that is new, innovative and grab away eyeballs from TV sets and ...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Primary. Secondary. Fundamentals of technical know-how. Cost involved. Origin of format radio. History of Indian radio. Different radio stations across India. License fee and revenue...»

Does television advertising have a negative effect on children?

Social studies   |   Psychology   |   Term papers   |   02/20/2009   |   .doc   |   6 pages
Document abstract : « The Independent Television Commission (ITC) is the regulator for British advertising on TV except for the BBC who does not advertise. ...»

Synopsis abstract : «Introduction.. What is advertising?. Advertising codes and standards.. How effective is persuasive advertising? . Does advertising have an effect on children?. Children and food.. Conclusion.. Bibliography.....»

The evolution of sex imagery in French advertising

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   17 pages
Document abstract : « This crystallises itself into documentary programs on TV, into regular magazine articles, into references to pornographic links on the internet, reviews of ...»

Synopsis abstract : «Abstract.. Methodology.. Introduction.. 'Chic porn': The marketing trend.. Sex imagery is essentially used by luxury brands.. Chic Porn: Raised in a socio-cultural context.. A strategy which draws attention.. A particular marketing method.. A...»

Beating the odds: How Chet Edwards won in the Texas 17th

History & geography   |   Modern history   |   Term papers   |   04/30/2009   |   .doc   |   8 pages
Document abstract : « Buy The Tyson Organization, Fort Worth, TX $46,026 8/12/2004 ID & GOTV Phones Joe Slade White, East Aurora, NY $39,254 7/19/2004 TV Production Joe ...»

Synopsis abstract : «Introduction. The candidates. Republican Arlene Wohlgemuth. Chet Edwards . The campaigns. Fundraising. PAC breakdown. Campaign strategy. The issues. Endorsements. Candidate strengths/weaknesses/advantages/disadvantages. Final results and ...»

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