What is ‘Emotion Marketing’?
Summary :
Table of Contents
- Abstract
- Introduction
- Definition
- Concept
- Strategy
- Emotion marketing model-The value star
- Implementation
- Case example - Saturn
- Use emotion to create interest
- Make customers feel welcomed
- Ensure buying experience pleasant and memorable
- Conclusion
- Bibliography
Abstract
emotion marketing is a new theory, which will soon capture the attention of all marketers. It is about how a business can use emotion to sell its products or services, to enhance brand loyalty, and to build lifelong customers. The core idea of emotion marketing is to create and implement marketing strategies that focus upon engendering passionate feelings within consumers to change their buying behavior from rational buying to emotional buying.
One of the original emotion marketing models, The Value StarSM, developed by Hallmark is explored to give a clearer view of this theory. The model has two parts - a rational part and an emotional part, showing that purchasing decisions are based on both rational thinking and emotions. Five factors that drive consumers' purchasing decisions are Money, Product, Equity, Experience, and Energy.
Furthermore, emotion marketing Implementation model is proposed. The model is composed of 5 steps.
One of the original emotion marketing models, The Value StarSM, developed by Hallmark is explored to give a clearer view of this theory. The model has two parts - a rational part and an emotional part, showing that purchasing decisions are based on both rational thinking and emotions. Five factors that drive consumers' purchasing decisions are Money, Product, Equity, Experience, and Energy.
Furthermore, emotion marketing Implementation model is proposed. The model is composed of 5 steps.
See similar documents : Marketing
2
The impact of demographic development in international marketing
Market study | 01/15/2009 | en | .doc | 5 pages
3
Social Marketing & Self-Regulation: The Perfect Match for a Good Working World (?) The Contribution of Social Marketing to Self-Regulation Strength
Presentation | 07/27/2006 | en | .doc | 29 pages
Latest in the category : Marketing
Most downloaded in the last 30 days : Marketing
4
Fair Trade: Evaluating the model's success based on its workability
as a market-based model
Term papers | 05/12/2009 | en | .doc | 4 pages
Change Currency
About the author :
Paul B.
Freelance Psychology Writer
Term papers | 09/25/2009 | us | .doc | 12 pages
The psychological keys to success
Case study | 08/14/2009 | us | .doc | 11 pages
Principles, values and ethics in sports
Term papers | 08/14/2009 | us | .doc | 14 pages
Our guarantee :
How it works?
Quality guaranteed
Refunds
Secure payment
Who are we ?
