Youth market

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   8 pages
Document abstract : « Conclusion. Youth market Introduction There was a time only about 30 or 40 years ago when children were not spoken of as spenders or customers but as savers and ...»

Synopsis abstract : «Introduction. Young people: A market in extension. Three markets in one. Parents prepare children. How marketers reach young consumers?. Definitions of key marketing terms. Advertising styles, techniques, and channels. Television advertising. Sales...»

The global youth market (with a case study about Converse)

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   30 pages
Document abstract : «The Global Youth Market (with a case study about Converse) Introduction All around the world, the youth market is really attractive for global brands. ...»

Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»

Communication & youth

Political science   |   Social sciences   |   Term papers   |   01/12/2009   |   .doc   |   6 pages
Document abstract : « Then, we will explain how the knowledge of the youth market can help marketers to better communicate with young people, highlighting the criterion and methods ...»

Synopsis abstract : «Introduction.. How youth is defined nowadays: A communication point of view.. The subject of the youth market.. Mc Gowan and the definition of youth.. Mc Gowan and a qualitative study aimed at revealing the new faces of youth.. Developments in the...»

What are the most efficient media and related strategies used by companies to target children?

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   20 pages
Document abstract : « Literature review Youth market has been interesting marketers since the 1950 s. Since then the market has been expanding so much that children are today ...»

Synopsis abstract : «Introduction.. Literature review.. Why are children brands' favourite target.. Strategies using traditional media.. Strategies using a new medium: Internet.. Research methodology.. Findings of primary...»

A study on the Indian railways

Arts & media   |   Business strategy   |   Research papers   |   05/27/2009   |   .doc   |   31 pages
Document abstract : « are 1. Needs market (such as the diet seeking market) 2. Product market (such as shoe market) 3. Demographic market (such as the youth market) 4. The other non ...»

Synopsis abstract : «Introduction. Meaning and definition of marketing management. Understanding the customer and customer satisfaction. Meaning of railway. Communication revolution. The first railways station in the world. History of railways in India. Development of...»

A comparative study of Malaysian Airlines

Business & market   |   Business strategy   |   Research papers   |   05/27/2009   |   .doc   |   39 pages
Document abstract : « Are Needs markets (such as the diet seeking market) product market (such as shoe market) Demographic market (such as the youth market) Geographic market (such ...»

Synopsis abstract : «Introduction. Market . Philip Kotler . Importance of marketing . International marketing v/s domestic marketing. Industry profile. History of aeroplane. The Wright brothers aeroplane . Airliners of the1920's. History of the airline in...»

Z-Boys: The politics of style

Economics & finance   |   Economics   |   Presentation   |   06/29/2008   |   .doc   |   11 pages
Document abstract : « fashion market,? the Z-Boys bad-boy image was sold to a larger youth market wanting to associate themselves with the skater ideology. ...»

Synopsis abstract : «Subcultures, like the Mods, and Punks, and the Z-Boys.. 'Style was like the most important thing' says Z-Boy Tony Alva. . It was through this new skating style rather than their physical style that they most effectively communicated.. Dick Hebdige...»

The historical conditions for the emergence of youth in Italian society

History & geography   |   Modern history   |   Presentation   |   11/25/2008   |   .doc   |   5 pages
Document abstract : « generations, who face the prospect of entering a somewhat inflexible job market in relation of 1968 strove to correct that, and left the legacy of youth as a ...»

Synopsis abstract : «Introduction.. A world of a complex mixture of social, political, economic, and technological interaction.. The ability to not only absorb the lessons of the past but also a framework through which to understand the present.. The 'third world'.. An...»

A detailed study on the market awareness and market share of the ING Vysya group life insurance

Business & market   |   Marketing   |   Market study   |   02/26/2009   |   .doc   |   44 pages
Document abstract : « the urban youth and the markets in Gujarat and Maharashtra. These two States contribute close to 30 per cent of the business for Kotak. The market is segmented ...»

Synopsis abstract : «Introduction.. About the competitors.. Life Insurance corporation of India.. Salient features.. Benefits of the scheme.. On retirement.. On death.. On resignation.. The various Pension options provided by LIC.. Group Insurance scheme in conjunction...»

International retailing: The Benetton group (2007)

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : « In 1993 they have a new bottle TRIB for a perfume focus on the youth market, they present images edited together a ballet a multiple marriage ceremony ...»

Synopsis abstract : «Full corporate name and location of corporate headquarters.. Company history.. Mission statement and strategy.. Corporate culture.. Analysis of the company's structure/organization.. Different divisions.. Different names and brands.. The company's...»

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